Think of a copywriter as an immensely talented salesman who persuades people to take action through text (written or printed work). A copywriter’s precise purpose is to promote, advertise, and directly market through written copy materials. The purpose of a content writer is to capture the reader’s interest, to inform, and to build trust.
Author: Mary Humphrey
I am not fond of New Year resolutions. I like goals, but only those that are smart goals, with my main focus set on goals that are accountable and measurable. Smart stands for: Specific Measurable Achievable Relevant Time-bound So, if I say I want to lose weight in 2019, that is not a smart goal. […]
So, as I map out my to-do list for the day I also include time for interruptions. Of course, we wouldn’t be in business if we weren’t being interrupted at some point, right? But, what is the solution to staying on track when we’ve been pulled away? Again, I believe it is communication. I also believe it is collaboration—an agreement of sorts between client/contractor/employee, and this is an integral piece of a smooth-operating team, especially when remote team members are part of the picture.
It is difficult to find or recognize positive inspiration when you are in the middle of beating yourself up. Step away, take a break, and do something different. Go somewhere — get into a different environment. Take a walk. Take a drive in the car. Go to a movie. Dig in the garden. Just go somewhere other than the place where you were frustrated and looking for inspiration!
Proofreading can be skewed based on our mood, our level of fatigue, as well as our mindset. If you think you are not going to do a good job of proofreading, then you probably won’t. I frequently proofread for clients and friends, and when I write, I find it over-the-top difficult to proofread my own […]