Author: Mary Humphrey

How to Write in Your Client’s Voice

How do you write in your client’s voice? It isn’t so difficult, but it does require some “homework,” mainly research, to build a client profile that enables you to write in their voice. To portray the written hand of a client you need to become familiar with many aspects of your client’s verbal and written communication, including speech patterns, writing style, objective(s), tone, and focus on their ideal audience.

Are You the Writer (Do you have a team?)

So … my answer to the question, “Are you the writer?” is yes. Do you have a team? I do collaborate with a couple of experienced people when clients request blog packages which include more than writing, such as, graphics and social media posts. An assistant helps me gather information—research topics, keywords, and competition from time to time. 

Content Writing vs. Copywriting: What is the difference?

Think of a copywriter as an immensely talented salesman who persuades people to take action through text (written or printed work). A copywriter’s precise purpose is to promote, advertise, and directly market through written copy materials. The purpose of a content writer is to capture the reader’s interest, to inform, and to build trust.