How often do you update your social media profiles?
For business owners, profiles are one of the top areas for potential connection. When someone is interested in learning more about us and our businesses, where do they go to find out more? They head straight to the About page of our website, and they head to the profile on social media.
Our social profiles clarify who we are, what our businesses provide, and what problems our services resolve.
LinkedIn seems to be in a class of it’s own for set your profile and never look back.
Here’s what Don Georgevich tells us at Job Interview Tools, “LinkedIn is extremely adamant about the frequency of members checking in at the site which is why they offer so many different company pages, discussion groups, status updates, and much more. Unfortunately, many members treat LinkedIn like a “set-it-and-forget-it” method for establishing an online presence, and,
“In many ways, LinkedIn is similar to a living eco-system and is much more than just a massive collection of biographies and resumes. So just doing the bare minimum in order to maintain an online presence there isn’t going to cut it. It only benefits you when you have a profile that is highly developed and shows your work experience history.”
Social media profiles are a part of SEO? Check out this blog at Hoosuite, “What do you want to be known for? Is it family law? Curtain sales? Whatever your niche is, it’s essential that you make yourself discoverable in that field. When people Google or Facebook search ‘curtain sales’, you want your company logo to pop up.”
If you’re like me, I have to take extra steps to remind myself to update my profiles. I mark my calendar, or I put notes in my planner. We, and our businesses, constantly morph – otherwise we don’t grow. We need to roll out our maintenance tools (that would be us, me & you) regularly to polish our online presence.